E-Marketing Assistant Manager

Job Title: E-Marketing
Career Path: Assistant Manager
Workforce: Enterprise
Skill Track: Integrated Marketing
Specialty: Electronic Marketing

Job Summary

The job reports to the Marketing Manager and will manage the Whitsunday Rent-a-Yacht web site and all other associated programs for Electronic type marketing.

In this role of Assistant Manager will work directly with the Marketing Manager and from time to time Whitsunday Rent-a-Yacht's Directors, and the company's senior executive team to build a positive market image and protect its reputation.

Key Responsibilities

Electronic Marketing - 50% of focus

• Maximize visibility of Whitsunday Rent-a-Yacht using technology such as the internet
• Develop and execute a strategy and supporting programs that link Whitsunday Rent-a-Yacht to key Australian Tourism industry and government bodies
• Develop relationships and set up regular interaction with the relevant organizations to co-host Whitsunday Rent-a-Yacht products and services.

Marketing- 50% of focus

• Assist and support the Marketing Manager in development of strategies to maximize the returns from the company's marketing investment.
• Build relationships with all key editors and journalists that cover the industries Whitsunday Rent-a-Yacht is active in and cover other tourism sectors the business is aligned with.
• Management expertise in relation to any client project issues, working closely with business management.
• Perform in a sales capacity at boat and trade show events.

Critical Success Factors

• Ability to be effective in a unique and focused tourism organization
• Ability to act as a IT Marketing advisor to senior leadership
• Ability to create and maintain forward momentum around marketing and sales activities
• Building strong proactive relationships with journalists
• Cooperative but assertive approach to managing Whitsunday Rent-a-Yacht outcomes in media activities
• Proactively identifying issues that have the potential to impact Whitsunday Rent-a-Yacht's reputation with clients, government or the wider public.

Relationships

Reports to: Marketing Manager with dotted line to Managing Director.
External Relationships: Top tier Australian journalists particular those covering the Tourism and Hospitality industries as well as specific other industry verticals.

Qualifications

Education: Bachelor's degree, university degree or equivalent Marketing with major in I.T.
Work Experience: Up to date with the latest technology and methods in marketing and/or Marketing IT with a strong Web development and maintenance focus.
Work Requirements: Normal business hours as determined by workplace agreements or other management requirements. Some domestic travel, mainly to East Coast Capitals. Limited international travel

Knowledge and Skill Requirements

• Strong business acumen and knowledge of Yacht rental desoired.
• Thorough understanding and skills in strategic marketing and communications, especially in area of Tourism and Hospitality.
• Thorough understanding and ability to apply marketing concepts, branding and message development skills.
• Global perspective and understanding of business marketplace.
• Subject matter expert for area of specialization inside Whitsunday Rent-a-Yacht.
• Strong project management skills.
• Ability to develop and maintain Web pages using Front Page or other designated tools.
• Ability to analyze and report the results of specific marketing campaigns.
• Passion for well-executed deliverables in support of Whitsunday Rent-a-Yacht's business strategy.
• Able to influence executives within Marketing & Communications through relationship building and executive-level presence.
• Ability to develop and apply creative, workable solutions to project-related issues.
• Excellent oral and written communications skills.
• Ability to work autonomously and independently.